INSIGHTS
How do you use motion graphics to engage your audience?
You have a product, a message, a solution to share with the world. But how do you get the attention of your target audience with so much noise online? One way is to use motion graphics to engage your audience
How do you write good brand guidelines?
One of the phrases we use every day is good marketing is all about consistency. Brand is no different. But how do you maintain consistency when loads of different people are using brand for their own ends and in their own way? Simple. You write good brand guidelines
What is meant by brand values?
When we are asked what is meant by brand values, we have a choice. We can revert to the theory – brand values are the key founding principles of a company, principles that guide how a company operates, communicates, and delivers for its customers
What are the 4C’s in design?
The 4C’s in design give a graphic designer a structure to work to, four steps that will produce genuinely eye-catching and durable design that does what it was designed to do – catch people’s attention and direct them to you
What is the most effective marketing strategy?
There is a massive correlation between sales and marketing. When they work together, they make a crucial and invaluable contribution to a company’s success. However, the sales and marketing teams in many organisations still seem to work separately
What is the correlation between sales and marketing?
There is a massive correlation between sales and marketing. When they work together, they make a crucial and invaluable contribution to a company’s success. However, the sales and marketing teams in many organisations still seem to work separately
What are the four core marketing strategies?
Marketing is a series of steps and very often these steps come in fours. The marketing mix is a prime example. It is commonly known as the 4 Ps (product, price, placement, and promotion)
How to maintain brand consistency after a rebrand
Maintaining brand consistency is never an easy but it’s even harder just after a rebrand so today we’d like to give you some practical tips that will help you maintain brand consistency after a rebrand
How to promote your blog posts for maximum reach – Part 2
In the first part of this blog we looked at what you need to do behind the scenes to maximise your blog posts’ reach. This week we’re looking at the next step – getting them out there! So how can you actively promote your blog posts for maximum reach
How to promote your blog posts for maximum reach – Part 1
How do you promote your blog? Do you share it once on social media once and cross your fingers? Of course not! You’ve taken time and effort to choose your topic and write the blessed thing, so you need to do everything you can to promote your blog posts for maximum reach
The dos and don’ts of infographics
When it comes to the dos and don’ts of infographics, our first definite do before you put pen to paper (or should that be keystroke to keyboard?) is to ask yourself three questions to bring the whole exercise into the sharpest possible focus