Social Media Campaigns
Digital Design, Motion Graphics
Overnight Angels Crew is a luxury fashion brand conceptualised by Rock Legend and bass guitarist of Def Leppard, Rick Savage.
Inspired by Ian Hunter’s title track on his 1977 album, Overnight Angels released the same year as Def Leppard were formed, Savage chose to pay homage to a poignant time in his life with a brand he hopes will inspire others with its gritty attitude and reminiscence.
Rick and his son Scott worked closely with Nick Holland, who co-founded the Pretty Green clothing label with Oasis’ Liam Gallagher.
Simdure were tasked with editing and creating edgy and engaging video content to promote Overnight Angels Crew to their social media audience.