The dangers of Ai in graphic design

The use of artificial intelligence has become a heated topic within the graphic design realm but you must be aware of the dangers of Ai in graphic design.

While some designers turn their nose up at the idea, many others have dropped the stigma and taken it under their wing. If used in moderation, Ai is a valuable tool in a graphic designers tool box, providing them with endless opportunities to experiment with new ideas, colour palettes and different backgrounds for photos faster than ever before.

At a click of a button, Ai models can generate an impressive image in seconds, saving graphic designers an abundance of time and significantly reducing their workload, but is it too good to be true?

Before Ai, all graphic designs were created by creative professionals, who were equipped with real life experience in the field. But now, this creative shortcut has meant anybody can claim to be a graphic designer, without any training, experience or degree required. When Ai can create a magnificent image within seconds, the power of a graphic designer weakens. Provoking the question of whether Ai is a savior or antagonist in the graphic design world?

The benefits and dangers of Ai in graphic design

Admittedly, Ai can save a lot of time for designers. It decreases the workload in half, and reduces the amount of time you spend on finicky tasks, like separating subjects from a background or resizing images, so you can focus on more creative work. It brings an unlimited volume of creativity, as you can trial and error different designs and images within a click of a button, and materialise your idea in seconds.

However, it comes with its notable downsides, which stir apprehension in the creative world, including:

1. The loss of creative jobs: Many graphic designers have felt the physical impact of Ai threatening their career trajectory, as due to its continuous progression and accessibility, businesses feel like they no longer need to hire graphic designers. This has became a genuine obstacle for graduate graphic designers, as businesses would rather use a system which is faster, time saving and most importantly free!
2. Loss of originality: When Ai is asked to create a graphic it copies existing patterns, styles and colours from existing content, instead of creating its own original work. Meaning that many Ai designs suffer from a loss of imagination and organic creativity, and are just becoming replicas of one another.
3. Expanded competition: With Ai being readily accessible, what sets an experienced graphic designer apart from a person who uses artificial intelligence to make a visual in seconds? In an already competitive job market, graphic designers not only need to compete against one another, but also individuals who simply utilise Ai to their advantage.
4. Graphics with no meaning: One thing that Ai cannot replicate is human understanding. When creating a graphic, Ai cannot provide a ‘why’ behind its creations. It doesn’t embrace a brands identity, tone or visual appearance, it simply creates assets as instructed by prompts. Therefore, businesses are using Ai graphics which are unaligned to their brand positioning and demonstrate no personality.

Why Ai could never replace a graphic designer

Whilst AI can create spectacular visual assets, it could never comprehend true human creativity. Unlike AI, graphic designers can apply strategic thinking, cultural understanding and innovation to their work, demonstrating depth and nuance which AI could never replicate. AI can only do as it commands, it doesn’t possess the human ability to be able to incorporate its own unique tastes or flare to their designs. Which are crucial skills in graphic design, particularly when creating visual assets for brands, who will want their identity, tone and target audience incorporated within the designs that they use.

One of the biggest fears in the creative field is that AI will someday replace the number of traditional design jobs available to graphic designers. But what you need to remember is that AI is only a tool, and only possesses the power you give it. AI only does as its commanded, so when used appropriately, it can reduce your workload, refine your outputs, and give you the time to be apply to focus on more creative opportunities. You are in control of it, not vice versa. While AI might make revolutionary changes to the graphic designing realm, it could  never replace the human emotion, blood, sweat and tears which human designers put into their products.

At Simdure, we create graphic designs for brands that are not only eye-catching, but clearly communicate who you truly are. If you need a design that captures the true essence of your brand blended with the utmost creativity, get in touch with our experienced design team, who can materialise your brand voice into a unique design: www.simdure.com