Hart Shaw, a longstanding Sheffield-based full service firm of Chartered Accountants and Business Advisers, commissioned Simdure to carry out a full brand audit that resulted in a complete rebrand designed to elevate their current market position.
To achieve this, we created a distinct brandmark consisting of two elements which lock together to form an abstract ‘S’ while the space between the two elements subtly forms the letter ‘H’. The result is a brandmark that perfectly embodies the flexible and dynamic way in which Hart Shaw works and the supportive relationships that they cultivate with their clients.
As well as producing the new brand, Simdure implemented a thorough and clear art direction for Hart Shaw to follow. This led to an overhaul of their signage, marketing materials, print designs and professional photography to amplify Hart Shaw’s marketing presence as trustworthy but approachable accountancy experts.
