Simdure produced the branding, web design and build for rising Sheffield-based singer, Daisy Peacock.
The goal was to boost Daisy’s digital presence so Simdure designed an interactive website that allows audiences to access Daisy’s music, tour dates and live video content from one place. We built an eye-catching and bold website that has created an impactful first point of contact between Daisy and her audience.
The branding design we created took inspiration from Daisy’s music. It is playful, captivating and bold. We wanted it to be bold without being over-whelming so we created a brand that demonstrated simplicity and charm that gives Daisy’s audience an accessible and energetic platform that mirrors everything they love about her music.
Daisy’s brandmark is a unique symbol crafted to push Daisy’s brand centre-stage within the music industry. It’s a small but striking symbol that has an instant impact, reflecting her bold, sharp music. Simdure also produced all of Daisy’s merchandise, using bright colours to give her audience the physical products they want to show their loyalty to Daisy and her music.
