A new micropub and bottle shop in Dronfield asked Simdure to produce a distinctive new brand identity that would set them apart. With no existing branding in place, they required a full visual identity that captured their true character and would work across all signage, packaging and marketing materials.
Simdure created a bold brand mark built around the cone‑shaped flower hop used in brewing to add bitterness and flavour to beer. This symbol not only reflected the heart of their business but also gave them an instantly recognisable visual hook. From there, Simdure developed a full range of eye‑catching branding including external signage, posters and marketing materials to bring their new identity to life.
The result is a memorable brand that’s helped the micropub establish a strong presence in the local community and attract customers through their door from day one.
