Unveiling the power of social media marketing

Many businesses underestimate the power of social media marketing (SMM). Typically SMM is accompanied by an ‘anyone can do it’ attitude, and labelled as a low impact strategy, inferior to data driven and analytic marketing results. But this couldn’t be further from the truth.

If your businesses social media presence is stagnant, with little to no audience engagement, your SMM is not to blame. The reason your SMM is deficient is not because it’s a worthless tool, but because you haven’t nurtured it, and you cannot condemn something that you’ve left to collect dust in the corner.

There’s more to social media than just picking up a camera and hoping for the best. Effective social media marketing requires consistency, purpose, and a well-structured plan to ignite results. Take care of your social media presence, and in return it will take care of your business.

At Simdure, we’re committed to unveiling the true power of social media marketing. Let’s examine why the power of social media marketing is so crucial to helping you set your business on the right trajectory.

Why is the power of social media marketing so important?

When nurtured properly, social media marketing can enhance your brands visibility and build long term user loyalty. It provides your business with seamless access to global audiences, and boosts your brand awareness by reaching the digital devices of millions of potential clients.

By creating consistent, relevant and targeted content, your social media content reaches the right audiences and will retain regular interaction. It will build a loyal audience, and the higher the engagement, the more people will watch and become interested in your brand and its services. Converting passive viewers into potential buyers.

A sturdy social media strategy has many benefits, as they boost your businesses identity and market positioning through:

1. Increased brand visibility: If you create compelling and relevant content, social media will place your brand in front of millions of viewers, but more specifically, your target audience. The more engaging your content is, the more likely users are to like, comment or share, and stretch your brands reach to new audiences organically.
2. Cost effective advertising: The best thing about social media is that the services are mostly free! With free access to multiple social media platforms, your brand can advertise its services for little to no cost with unlimited user access. Unlike traditional media which requires larger payments.
3. Data driven results: Business social accounts can demonstrate your audiences age, gender and location. From this, you can tailor your content to a particular audiences interests, and maintain constant audience retention.

4. Improved sales: The more views your content receives, the more likely it is for someone to click on your website and purchase one of your products or services.
5. Builds brand reputation: When businesses post consistently, they can build a devoted audience through positive interactions. By constantly responding to customer feedback and messages on social media, you build a strong level of trust and loyalty.

How to leverage the power of social media marketing

There are many things you can do to organize and structure your social media content. Building a loyal audience doesn’t come from posting content once every fortnight, it arises from creating eye catching materials, gathering market research and creating a content calendar which details what your posting and why.

Here’s a clear and simple plan to help you retune your social media presence:

• Perform a mini social media audit: Look into the failures and successes of your social media strategies, and utilise metrics to see what content receives the most engagement and what doesn’t. Drop the unsuccessful dead wood, and replicate the material which performs the best.
• Create a content calendar: Schedule your content on a weekly basis within a calendar, and organise the type of content you want to post throughout the week and at what time. Document the exact time your content receives the highest engagement, and incorporate that within your calendar. Post at optimal times and track what you post and when, to give you time to plan ahead and research future ideas.
• Use KPIs to your advantage: KPIs are social measures which calculate the performance of your content. The most common types of social KPIs are: likes, follower growth, social interactions and shares. These track your campaign performance across all your social platforms, and provide insights to identify any areas of improvement and plan more effective campaigns.

Social media marketing isn’t as easy as its made out to be. It requires a substantial amount of planning, scheduling and tracking to ensure your campaigns are relevant, high quality and appearing on the right screens.

But don’t lose sleep over it. At Simdure, we can take the stress of social media off your shoulders, and allow you to focus solely on running your business. If you’re ready to elevate your social media presence to another level, get in touch with our expert marketing team to see how we can help you: https://www.simdure.com/contact-us/