CREATING THE RIGHT

marketing strategy

FOR RECRUITMENT AGENCIES

CREATING EXACTLY THE RIGHT MARKETING STRATEGY FOR YOUR RECRUITMENT AGENCY WILL…

immediately unlock a higher level of success.

Today’s job market is more fiercely competitive than ever.  Given the level of competition (not to mention the vast array of marketing channels that are now available to you), connecting with both clients and candidates demands you take a much more strategic approach to marketing if you are to maximise your potential and enjoy the success you want. 

At Simdure, we have built up a wealth of experience in helping recruitment agencies create more practical, strategic, and productive marketing strategies.   We have gained this experience in the only credible way – by working in and for recruitment agencies across a wide range of sectors. 

These projects have included:

Creating distinctive brand identities

A strong marketing strategy requires a strong, eye-catching brand identity. 

We can guide you through a major or minor rebranding and create a strong, eye-catching brand identity.  This will give you the perfect foundation to support the various strands of your marketing strategy and tactical marketing activities.

Building a more engaging online presence

Today your agency’s digital presence is your shop window.  It will undoubtedly be your prospective clients and candidates’ first contact with you.  This means it needs to capture their attention, hold their attention, and tell them exactly what they want to hear.

We will not only help you tell your story in the best way (whether this involves content creation, video and motion graphics or highly targeted social media campaigns) and then make sure your messages perform to the highest level within the search engines.

We will also help you create social media content that craves a direct response and increases your shareability so you reach an even bigger audience.

Generating content that informs and inspires

People go online to learn.  If you earn the reputation for being an educator in your niche, you will build a more robust community more quickly …

… not to mention increase incoming traffic to your website.

We will help you create this content.  We can write informative blog posts, create thought leadership pieces like whitepapers and industry insights and produce videos that get across what your audience wants to know in a matter of seconds.

Getting more from social media

We will help you identify the most productive social media channels and use them to best effect by creating posts and supporting content to promote your specialisms (and get you into conversations in these areas), your value proposition and, of course, the job postings you’re currently working on.

Advertising campaign management

Advertising is simply the line that connects your message to your audience.  Although it’s sometimes considered to be unfashionable, the billions of pounds spent on advertising each year prove advertising certainly hasn’t had its day!

If you want to include advertising within your tactical marketing plan, we will help you create powerful ads, identify the best vehicles for them and even negotiate the best possible process for your placements (we also have media sales experience in the team and will use what we know to benefit you).

IT’S A PARTNERSHIP

We’re not just recruiters, we’re active networkers

Once we’re working together, we will do everything we can to help you build your business.  Wherever we can we’ll introduce you to the relevant people within our networks so you can extend yours.

GET IN TOUCH TODAY TO BOOK YOUR

FREE INITIAL CONSULTATION

to discuss where you could adapt your agency’s marketing strategy to unlock more opportunities.